AT&T

Challenge: In 1991, AT&T's Marketing Communications Direct Mail division began a search for a data processing company that could reduce costs and turn around time through state-of-the-art technology.

Solution: In 1993, AT&T chose to partner with Standard Data Corporation because SDC had recently developed a new method of high speed document scanning of responses at its Image Processing Center in Ewing, NJ. Scanning was used in conjunction with optical character recognition (OCR) technology which allowed for recognition of checked boxes and eliminated the need to key machine-printed characters. By using SDC, AT&T'S marketing communications direct mail division was able to achieve its targets for both cost and cycle time. As a result, SDC was awarded the marketing communications direct mail division's supplier of the year award. SDC continued to receive commendations from AT&T throughout our now long standing relationship. SDC is proud of this accomplishment since AT&T's standards for excellence are well-documented. AT&T is recognized as a quality conscious company as evidenced by its receipt of the Malcolm Baldridge National Quality Award. "AT&T values the partnership with Standard Data Corporation and looks forward to innovative solutions to meet the growing needs of our business," says Kate Scheffel, district manager for marketing communications-direct mail response/fulfillment operations.